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Nov. 18, 2014 Article by Dave Read
Using video on websites can be an effective tactic to achieve your goals. Video will add an element of interactivity and enhanced visual appeal to your website design, as long as it is done correctly. Whether your goal is to promote your brand, products, services, or personnel, the correct use of video can produce desired outcomes. Of course, if basic usability guidelines are overlooked or violated, then you will very likely annoy users, which never is good for business!
We learn about website usability by reading reports and following suggestions published by acknowledged experts such as Jakob Nielsen, co-founder of the Nielsen/Norman Group, the source of a just-posted report summarized by this statement:
Video content is helpful only if users have control over it, understand what’s contained within it, and have an alternate way to access it. – Video Usability, by AMY SCHADE on November 16, 2014
Popularity of video in web design
Proof of the value in the use of video on your website is the fact that YouTube is the 2nd largest search engine in the world, bigger than Bing, Yahoo, Ask, and AOL combined. That means that by effectively using video on your website, you not only improve overall user saticfaction, but also you can expand your user base, increasing traffic to your website if you host your video on YouTube.
Created by Mushroom Networks
Yes you can. This website is built on the WordPress publishing platform. That puts it in good company, along with a cohort of businesses as diverse as eBay, The New York Times, and Snoop Dog! We have been creating websites with WordPress for 10+ years, and we can help you learn how to add and edit content (text, images, video, forms) for your personal or business website.
If you would like to see that it can be as easy as sending an email, use this form and we’ll set up a demonstration for you.
Even if you aren’t selling online or taking online reservations, a “responsive” mobile-friendly website is important to the success of your business. When your only reason for having a website is so that customers can find you on the Internet, it is important that your website be mobile-friendly because “61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.”
Source: Google | Think Insights.
Google advertising works by running an auction every time someone does a search on Google that includes a keyword that for which someone has established a Google Adwords campaign. In this video, Hal Varian, chief economist at Google, explains how the ad auction works.
Adwords for small business – Setup Tips:
First, ads appear on search results, meaning people are already searching for your products and services. Second, AdWords gives you complete control over your budget — there’s no minimum spend, you only pay when someone clicks on your ad, and you decide how much you want to spend each month. AdWords also offers a multitude of tools to help you keep track of and improve campaigns.
AdWords doesn’t require any long-term commitments, so you can run ads as needed, such as when business is slow or when you have a special event or promotion. You can also pause and resume campaigns as necessary
1. Think like your customer.
Apply same principles as for SEO by choosing keywords; what search words would customers type when looking for your products and services? Build a list, from general to specific. Use Google AdWords’ Keyword Planner, which lets you add negative keywords, which prevents irrelevant keywords from being associated with your ad when customers do a search.
2. Keep it Local and Seasonal.
Add location information to your keyword list to attract people searching products and services in your area only, saving money by ensuring that your ad doesn’t display to searchers outside your business area.
Keywords can also be expanded to include the season. Set your ads to target specific geographic locations. AdWords offers several tools that make this possible, such as radius targeting, places of interest targeting and bulk location targeting. Radius targeting allows your ad to be visible to those located within a specific geographic area, such as 30 miles around Asheville; this feature also reveals how much reach a specific distance your ad will have. You can also target places of interest, such as airports, universities and specific commercial areas. To target multiple geographic areas, the bulk targeting tool lets you set up to 1,000 locations at a time. All of these tools are available in the Campaign tab of your AdWords account, under the Settings menu.
3. Optimize your website.
Create relevant landing pages. For instance, if you are advertising a new product, make sure that customers who click on the ad are taken directly to the product page, not to the Home page. “Don’t make me think!” Deliver a better customer experience by thinking like a customer and organizing the content of your website intuitively, such as by keywords or product category.
Maximize ROI (and eliminate wasted spend) via GA. Link your Google AdWords account to your Google Analytics account and gather customer data, get detailed insights about customer behavior and generate traffic reports to help improve both your AdWords campaign and your website.
It all depends! We will provide a general overview of what needs to be considered in the pricing of a website.
If you cannot spend more than $750, we can provide the following for you:
- a domain name registered for one year;
- a cPanel web hosting account for one year;
- installation of WordPress – web publishing platform;
- design of custom WordPress theme;
- build and publish a basic website, including:
- 3-5 pages of content; plus routine updates for one year;
- contact form;
- up to ten images (and/or embeded video);
- SEO consultation;
- install Google analytics and Webmaster tools, submit sitemap to Google;