Everybody knows that Search Engine Optimization (SEO) is important for your website, whether your users are consumers or businesses, but how to optimize your website site seems to be the question with many confusing answers. In this post, we outline what we have learned from SEO experts such as Joost de Valk and Aaron Wall. Since we use WordPress almost exclusively, one of the first plugins we add to any site is WordPress SEO, authored by de Valk, aka Yoast, who posted also The Definitive Guide To Higher Rankings For WordPress Sites.
As Yoast and others have made clear, the title of your page is one of the single most important factors in determining how the page ranks in search results displayed by Google and other search engines. You have 70 characters to work with, whcih should include some branding…
- “…write a clear compelling offer that contains your keywords and describes your services.”
- “Good titles evoke an emotional response, ask a question, or promise something (that the landing page fulfills).”
- “You also should not use the same keyword at or near the start of every page title.”
- read more: SEO Book